Byron Readhead

ACF Fields (team-member CPT)

• team_role: Founder & Head of Strategy
• team_short_bio: [REPLACE: One-line bio max 180 chars — e.g. “Founded Empire Amplify™ after a decade running digital marketing in-house. Specialises in full-funnel attribution and growth modelling.”]
• team_long_bio: See bio section below.
• team_email: [REPLACE: founder’s email — e.g. gordon@empireamplify.com.au]
• team_linkedin_url: [REPLACE: LinkedIn URL]
• team_services_led: [REPLACE: which services this person leads — likely “Marketing Strategy & Consulting” plus any others]
• team_display_order: 10

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Hero Copy

• Photo: [REPLACE: High-res headshot, min 800×800px, square crop. File: founder-firstname-lastname.jpg]
• H1: [REPLACE: Founder’s Full Name]
• Subhead: Founder & Head of Strategy

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Bio Content

[REPLACE: Full founder bio — use the draft below as a starting point. Replace every [REPLACE: …] marker with the actual detail before publishing.]

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Draft Bio (Founder & Head of Strategy)

[REPLACE: Founder name] spent [REPLACE: X] years as a performance marketer inside [REPLACE: industry/company type — e.g. “one of Australia’s larger e-commerce retailers”] before starting Empire Amplify™. The in-house years covered [REPLACE: channels — e.g. “Google Ads, Meta Ads, and affiliate”], a [REPLACE: annual budget scale — e.g. “mid-eight-figure”] annual media budget, and [REPLACE: team size/scope — e.g. “a small internal team plus four agency relationships running simultaneously”]. That experience — particularly the agency relationship side — is where the thinking behind Empire Amplify™ started taking shape.

The pattern [REPLACE: first name] kept seeing was the same regardless of which agency was on the brief: smart people working inside a structure that rewarded hours billed and retainers renewed, not client business results. The result was good-looking reporting on metrics that didn’t move the business, and a tendency to protect the relationship by avoiding difficult conversations. When [REPLACE: first name] left the in-house role, starting an agency that worked the other way around was the obvious next move.

At Empire Amplify™, [REPLACE: first name] leads strategy across the agency’s senior accounts and is the architect of the attribution and growth modelling methodology the team uses. The core of that methodology is straightforward: understand the commercial model first — unit economics, margin by channel, customer lifetime value — then work backwards into channel mix and budget allocation. The result is a media plan that connects to the P&L rather than to an arbitrary benchmark.

[REPLACE: First name] is also the primary relationship holder for [REPLACE: describe key accounts or segments — e.g. “the agency’s founding clients and EmpireOne network members”]. [REPLACE: One sentence on a result or metric — e.g. “[First name]’s accounts have averaged [X]% improvement in blended ROAS in the 12 months post-onboarding.”]

Outside work, [REPLACE: one personal note — e.g. “[First name] runs [hobby/interest]. / [First name] is a [interest]. / [First name]’s currently [specific personal detail that adds a human note without padding.]”]

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Dynamic Sections (Elementor Loop)

Services I Lead

[Dynamic: Loop of Service CPT entries where team_leads contains this team member.]

Featured Work

[Dynamic: Loop of Success Story CPT entries where team_worked contains this team member.]

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Links

• LinkedIn: [REPLACE: LinkedIn URL]
• Email: [REPLACE: founder email]

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CTA Band

(Standard global CTA band.)

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SEO Meta

• title: [REPLACE: Founder Name], Founder & Head of Strategy | Empire Amplify
• description: [REPLACE: 140–160 chars — e.g. “[Name] founded Empire Amplify™ after [X] years in in-house performance marketing. Specialises in full-funnel attribution and growth strategy.”]