[REPLACE: Head of Paid Media Name]

ACF Fields (team-member CPT)

• team_role: Head of Paid Media
• team_short_bio: [REPLACE: One-line bio max 180 chars — e.g. “8+ years across Google Ads, Meta Ads, and emerging platforms. Leads paid media strategy and account management for Empire Amplify™ clients.”]
• team_long_bio: See bio section below.
• team_email: [REPLACE: email — e.g. firstname@empireamplify.com.au]
• team_linkedin_url: [REPLACE: LinkedIn URL]
• team_services_led: Google Ads, Meta Ads, Social Media Management
• team_display_order: 20

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Hero Copy

• Photo: [REPLACE: High-res headshot, min 800×800px, square crop. File: firstname-lastname.jpg]
• H1: [REPLACE: Head of Paid Media Name]
• Subhead: Head of Paid Media

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Bio Content

Draft Bio (Head of Paid Media)

[REPLACE: Name] has been running paid media professionally for over eight years, most of them at agencies where the throughput was high enough to develop opinions fast. The first five years covered [REPLACE: agency type/name — e.g. “a mid-sized independent agency in Melbourne”], where the client mix ranged from [REPLACE: industry/scale range — e.g. “local service businesses to national retail brands”], and the lesson that stuck was that the difference between a mediocre account and a strong one is almost never the platform — it’s the thinking before you touch the account.

That thinking is what [REPLACE: first name] brings to Empire Amplify™ clients. The approach has a name internally: audit before activate. Before any budget moves, [REPLACE: first name] tears apart the existing account structure — tracking setup, attribution model, campaign segmentation, bidding logic, creative testing history, audience data quality — and maps exactly what’s producing return and what’s burning spend. That audit process typically surfaces two or three meaningful fixes before a dollar of new budget is allocated. For accounts coming off a previous agency, it usually surfaces more.

The platform spread covers Google Ads (Search, Shopping, Performance Max, YouTube) and Meta Ads as the core, with active experience in TikTok for Business and LinkedIn Campaign Manager for B2B clients. [REPLACE: first name]’s view on emerging platforms is pragmatic: test them when the audience fit is real, not because a platform’s sales team showed up with case studies.

At Empire Amplify™, [REPLACE: first name] leads paid media strategy and is the account lead on [REPLACE: approximate account count or description — e.g. “the agency’s highest-spend accounts”]. Key focus for current clients is [REPLACE: one current focus area — e.g. “tightening conversion paths as third-party attribution signal degrades and shifting accounts toward first-party data strategies ahead of further signal loss.”]

[REPLACE: First name] [REPLACE: one personal note — e.g. “coaches youth football on weekends. / is an avid cyclist. / keeps a close eye on what’s happening in B2B paid media even when the client roster is mostly B2C — the discipline transfers.”]

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Dynamic Sections (Elementor Loop)

Services I Lead

[Dynamic: Loop of Service CPT entries where team_leads contains this team member.]

Featured Work

[Dynamic: Loop of Success Story CPT entries where team_worked contains this team member.]

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Links

• LinkedIn: [REPLACE: LinkedIn URL]
• Email: [REPLACE: email]

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CTA Band

(Standard global CTA band.)

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SEO Meta

• title: [REPLACE: Name], Head of Paid Media | Empire Amplify
• description: [REPLACE: 140–160 chars — e.g. “[Name] leads paid media at Empire Amplify™. 8+ years across Google Ads and Meta Ads, with deep experience scaling accounts without bleeding efficiency.”]