[REPLACE: Head of SEO Name]

ACF Fields (team-member CPT)

• team_role: Head of SEO
• team_short_bio: [REPLACE: One-line bio max 180 chars — e.g. “Technical SEO specialist with a content strategy background. Spent years in-house at a major Australian publisher before joining the agency side.”]
• team_long_bio: See bio section below.
• team_email: [REPLACE: email — e.g. firstname@empireamplify.com.au]
• team_linkedin_url: [REPLACE: LinkedIn URL]
• team_services_led: SEO Strategy, Content Marketing
• team_display_order: 30

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Hero Copy

• Photo: [REPLACE: High-res headshot, min 800×800px, square crop. File: firstname-lastname.jpg]
• H1: [REPLACE: Head of SEO Name]
• Subhead: Head of SEO

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Bio Content

Draft Bio (Head of SEO)

[REPLACE: Name]’s SEO career started from the technical side — crawl architecture, index management, Core Web Vitals, structured data — but it didn’t stay there. After several years in technical roles, [REPLACE: first name] moved into an in-house position at [REPLACE: large Australian publisher/media company name], where the job wasn’t just to keep a site technically healthy but to grow organic traffic at scale across [REPLACE: content volume — e.g. “tens of thousands of URLs”] while the publishing industry’s relationship with Google got increasingly complicated.

That in-house stint produced two capabilities that are harder to develop on the agency side: an understanding of how editorial and SEO decisions interact at volume, and a practical grasp of what happens to organic traffic when Google changes the search experience underneath you. Both are directly relevant to how [REPLACE: first name] approaches client work at Empire Amplify™.

The current focus of [REPLACE: first name]’s practice is making sites compete in a SERP landscape that looks fundamentally different from five years ago. AI Overviews, featured snippets, and zero-click patterns mean that ranking on page one no longer automatically means traffic. The question [REPLACE: first name] is building strategies around is: which search intents still send traffic, and how do you own them in a way that survives further SERP evolution? That means a bias toward entities, topical authority, and structured content over isolated keyword targeting.

The technical foundations are non-negotiable: clean crawl paths, correct canonicalisation, schema implementation, CWV on every template, and log-file analysis when something changes unexpectedly. But [REPLACE: first name]’s view is that technical SEO is the floor, not the ceiling — clients who’ve sorted the basics need content and authority strategy to grow from there.

At Empire Amplify™, [REPLACE: first name] leads SEO strategy and content direction across [REPLACE: account description — e.g. “a mix of e-commerce, SaaS, and professional services clients”]. [REPLACE: First name] also contributes to the agency’s own content programme and consults on service page strategy and blog infrastructure for new client sites.

[REPLACE: First name] [REPLACE: one personal note — e.g. “reads more about search quality rater guidelines than is probably healthy. / is currently rebuilding a [hobby]. / spends weekend mornings [specific personal detail.]”]

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Dynamic Sections (Elementor Loop)

Services I Lead

[Dynamic: Loop of Service CPT entries where team_leads contains this team member.]

Featured Work

[Dynamic: Loop of Success Story CPT entries where team_worked contains this team member.]

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Links

• LinkedIn: [REPLACE: LinkedIn URL]
• Email: [REPLACE: email]

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CTA Band

(Standard global CTA band.)

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SEO Meta

• title: [REPLACE: Name], Head of SEO | Empire Amplify
• description: [REPLACE: 140–160 chars — e.g. “[Name] leads SEO at Empire Amplify™. Technical SEO background, ex-in-house at a major Australian publisher. Specialises in organic growth in AI Overview-saturated SERPs.”]