PPC ROI Calculator – empireamplify.com.au

PPC ROI Calculator.

A comprehensive digital marketing strategy should include a PPC campaign, but how much return can you really expect? Find out by using our ROI calculator.

ROI for service based businesses

What is the average cost per click for keywords relating to your business?

CPC

How much do you intend to spend on your ad campaign?

Ad Spend

$1000

What is the conversion rate (CVR) of visitors to your website that become new leads?

Conversion Rate

20%

How many of your leads turn into customers?

Close Rate

40%

On average, how much is each customer worth to your business?

Avg Customer Value

$100

The percentage of each sale that is profit

Avg Profit Margin

Based on these numbers, here is what you could expect for return on investment*

Visits 0
Leads 0
CPL 0
Sales 0
Revenue 0
Profit 0
Monthly ROI

Show Profit Margin Calculations

ROI for ecommerce based businesses

What is the average cost per click for keywords relating to your business?

CPC

How much do you intend to spend on your ad campaign?

Ad Spend

$1000

Conversion rate (from visitors to leads) on the page you send your leads to.

Conversion Rate

10%

On average, how much is each customer worth to your business?

Avg Customer Value

$100

The percentage of each sale that is profit

Avg Profit Margin

70%

Based on these numbers, here is what you could expect for return on investment*

Visits 0
Sales 0
Revenue 0
Profit 0
Monthly ROI

Show Profit Margin Calculations

*The information calculated from the First Page ROI Calculator is intended for use by you as a guide ONLY. The calculations produced by the First Page ROI Calculator do not in any way represent guaranteed results, and the calculations have no legal effect on any contracts entered into by you (‘the Client’) with First Page. The figures and formulae used within the First Page ROI Calculator may change at any time without notice. First Page accepts no responsibility for any losses arising from any use or reliance upon any calculations or conclusions reached by using the First Page ROI Calculator.

How do you calculate

PPC ROI?

At First Page Digital, we are second to none when it comes to building effective PPC campaigns with maximum ROI for our clients.

We’ve combined our years of knowledge and expertise to build a simple-to-use ROI calculator tool that can give you instant insights in minutes. By analysing six key metrics to calculate ROI, you can see the potential value a PPC campaign can bring to your business.

Below are the metrics we use to calculate the ROI of your PPC campaign.

Average Cost Per Click

The average Cost Per Click (CPC) is dependent on various factors such as industry, proposed ad spend, and the level of competition for your targeted keywords.

Proposed Spend

The monthly proposed budget has a significant impact on the outcome of the PPC campaign. Depending on your business size, we recommend starting with a budget of at least 1,600 AUD.

Conversion Rate

This refers to the conversion of your current website, including leads, sales, signups and more.

Close Rate

Any B2B or B2C businesses that provide services need to enter their close to calculate the ROI of your PPC campaign.

Average Customer Value

Average Customer Value (AVC) refers to how much your customer is worth at a specific stage of the marketing funnel.

Profit Margin

Calculate your profit margins by adding up your sales, subtracting expenses, and dividing by overall revenue.

Frequently asked questions

What is PPC?

Pay for Click, or PPC, is an online advertising model where advertisers run ads on a search platform (like Google) and pay a fee every time their ad is clicked on. Learn more about PPC.

What is the optimum ROI for a PPC campaign?

Like most digital marketing campaigns, ROI for PPC advertising is subjective and is dependent on factors such as business industry and size. The best ROI is, of course, the one with the highest profit margins relative to the expected budget and business goals.

What factors determine my PPC costs?

The cost of your PPC campaign is influenced by a number of factors, including monthly ad spend, targeting of keywords and demographics, and the quality of your ads (low or high).

Am I guaranteed to get these ROI figures if I implement a PPC campaign?

As our ROI calculator tool is designed to predict potential returns, these ROI numbers are by no means guaranteed. They are here as a point of reference for you to see how a PPC campaign can become an effective part of your digital marketing strategy.

Can I use this calculator to calculate SEO ROI?

No, this calculator is specially designed for calculating PPC ROI. To calculate the potential of your SEO campaigns from our SEO company, please refer to our SEO ROI calculator tool here.

How can I get started with PPC?

An effective PPC campaign is part of a comprehensive digital marketing strategy. Contact our digital marketing specialists to see how we can help grow your business today.