Resources
Good marketing decisions start with the right numbers. This page collects the free tools, calculators, and practical content we’ve built for Australian business owners who want to run the maths before they commit budget — or understand why their current spend isn’t producing the results they expected. Calculators The three calculators below cover the most […]
Good marketing decisions start with the right numbers. This page collects the free tools, calculators, and practical content we’ve built for Australian business owners who want to run the maths before they commit budget — or understand why their current spend isn’t producing the results they expected.
Calculators
The three calculators below cover the most common planning questions we hear from businesses evaluating paid media and conversion investment. Each takes under five minutes to use and doesn’t require any account access or personal details.
[Meta Ads ROI Calculator](/meta-roi-calculator/) — Project your Meta Ads return before you spend a dollar. Enter your budget, target cost per click, and expected conversion rate to see what the numbers look like at different spend levels. Useful for both planning a new campaign and pressure-testing an existing one.
[Google Ads ROI Calculator](/ppc-roi-calculator/) — Model your Google Ads investment against expected return. Adjust spend, cost per click, and conversion value to find a target that makes sense for your margins. Particularly useful if you’re comparing paid search to other channels.
[CRO Calculator](/cro-calculator/) — See what a modest lift in conversion rate is worth to your business in dollar terms. A 1% improvement in conversion rate sounds small; run it through the calculator at your current traffic and average order value and the compounding effect becomes concrete.
From the Blog
The blog covers paid media, SEO, and marketing strategy from the perspective of practitioners running live campaigns. No content-for-content’s-sake — posts go up when there’s something specific and useful to say. Current categories include Paid Media, SEO, Strategy, and Conversion. Browse all posts below or filter by category to find what’s relevant to your situation.
Newsletter
If you want practical tactics from our team without having to check back regularly, subscribe to the newsletter. We cover Google Ads, Meta, SEO, and conversion — sent when we have something worth saying, not on a schedule for its own sake. You can unsubscribe at any time.
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