Version 1.0 | Effective 7 May 2025

1. Who we are

   Empire Amplify Pty Ltd (ACN 55 684 434 277) (“Empire Amplify”, “we”, “us”, or “our”) is an independent business that provides marketing services exclusively for EmpireOne members. We operate independently with our own systems and processes while maintaining a close relationship with EmpireOne.

   This Privacy Policy outlines how we collect, store, use, and share your personal information in compliance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs).

2. What is personal information?

   “Personal information” means information or an opinion about an identified individual, or an individual who is reasonably identifiable, whether the information is true or not and whether it is recorded in a material form or not.

3. What we collect

   We collect the following types of personal information:

   • Name, email, phone number, and address
   • Business name, ABN, and trading status
   • Marketing preferences and business needs
   • Service usage history and project details
   • Communication records (email, calls, project notes)
   • Website usage data and cookies
   • Marketing assets and materials related to your business

   We may also collect sensitive information with your explicit consent, where required by law.

4. How we collect your information

   We collect personal information:

   • When you engage with our marketing services
   • Through our direct communications with you
   • From EmpireOne, to facilitate our services
   • From third-party data providers or verification systems (e.g. ABN lookup)
   • Automatically via cookies and analytics tools

5. Why we collect and use your data

   We collect and use your information to:

   • Verify your eligibility for our services as an EmpireOne member
   • Provide tailored marketing services for your business
   • Develop and implement marketing strategies
   • Analyse the effectiveness of marketing campaigns
   • Improve our platform and services through analytics
   • Send communications that are relevant to your marketing needs

6. Sharing your data

   We may share your information:

   • • With service providers who help us deliver our marketing services
     • With EmpireOne, to coordinate service delivery
     • With third-party partners and service providers
     • With professional advisors or regulatory bodies as required by law

   We do not sell your personal information to third parties. We only share data where necessary, with providers who meet our security and privacy standards.

7. Cross-border disclosure

   Some of our technology providers or service delivery partners may be located overseas. If your personal information is transferred outside Australia, we ensure that:

   • The recipient has data protection laws substantially similar to Australia’s; or
   • We contractually require them to comply with the Australian Privacy Principles.

8. Direct marketing

   We may send you updates, offers, and insights we believe are useful to your business marketing needs. You can opt out at any time by using the unsubscribe link in emails or contacting us.

9. Access and correction

   You have the right to request access to the personal information we hold about you, and to request corrections if it’s inaccurate or outdated. Contact us at the details below to make a request.

10. Security

    We take reasonable steps to protect your information, including:

    • Encryption
    • Access controls
    • Staff training and policies
    • Secure third-party systems

    However, no system is 100% secure, and we cannot guarantee absolute security.

11. Complaints

    If you have concerns about your privacy or how your data has been handled:

    • Contact us at info@empireamplify.com.au
    • We’ll investigate and respond promptly
    • If unresolved, you may contact the Office of the Australian Information Commissioner (OAIC)

12. Updates

    This policy may be updated from time to time. Significant changes will be communicated via email or on our website.

13. Contact us

    If you have questions or feedback about this policy or how we handle your information, contact:

    Empire Amplify Pty Ltd (ABN 55 684 434 277)

    Email: info@empireamplify.com.au

    Website: www.empireamplify.com.au